High School sports getting bigger and bigger!!!

Is it just me or in recent years have High School sports really become a booming, prosperous industry. You have high school games of all sports on major cable television channels for just about every season there is, and you even have recruiting services ranking kids in elementary school. I can remember even back when I was a senior in high school in '03 and the scope of this whole phenomenon was no where near this big. In fact it was just really starting to get some traction on the heels of LeBron James being catapulted into super stardom I would have never imagined it would get to this though. I guess people are just obsessed with child phenoms, or maybe it's the idea of seeing your future stars before they become who they are destined to become. Whatever it is I don't think it is a fad because I have to admit i am a huge fan of the high school sports industry and i find it entertaining; however I don't want it to become such a common occurrence that the kids involved start acting like the pros instead of H.S. student athletes.